This has probably been asked before but haven’t been able to find any past posts for it… thoughts/pros/cons of going client side in media? Have been agency side my entire career (10years) and exploring opportunities to make the switch and trying to figure out what truly needs to be considered before a decision is made to stay agency side or go client side. If you’ve made the switch did you enjoy it, regret it, have/will you ever go back to agency side?

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Also want to go client side eventually. Feel like media agencies have taken a turn for the worse over the last few years.

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It's good for your career and good for the industry. Be the client you always wanted. I've been on both sides of the ball.

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Made the switch. Tried to go back and hated it. Client side is slower paced for sure, and it’s sometimes harder to do things because you need seven layers of approvals.

But it’s not the grueling work of serving an impossible client.

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