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My fave thing about all the other assets I’ve seen surrounding this campaign is the legal line that essentially says “ask your boss if it’s ok first please! :) “
Rising Star
My initial take was “hmmm, McDonald’s is telling me about exercise.”
It’s not niche… Brian Cox does a ton of VO for McDonald’s now and yes, many people know that, but my mind went automatically to Succession vibes than fast food which I think was the intent of the spot. Maybe you’re just hungry CD1 😂
My first thought was: Wow….THIS is that big, sexy manifesto/walk and talk monologue we all try to sell in the pitch meeting. These folks actually did it. I’m jealous. Kudos.
For real! I was just messaging an old partner about our struggles trying to green light an idea like this for another brand. Def jealous