Thoughts on a US-based Brand Partnerships Manager role at TikTok? Expecting an offer to come through and curious to know others' experience. Have read lots of reviews and inputs from the past year, but seems to differ based on location and role.

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The one thing I'd say is, it's a sales job. Years ago there was suddenly all these former agency people going to Google, Facebook, and Instagram. Your job is to persuade agencies, through their brands, to work more directly with the platform i.e. spend more money with them. It can be a really cool gig! But I knew a few people that admitted they were doing a bit less true creative work and more boilerplate pitches.

helpful

So true. Talk to even an account rep at Google Ads and the first solution they can think of is hey, let's increase the budget. The smarter , senior ones will position the product, effectiveness , match with requirements and then say hey , let's increase the budget!

Sales. Gross.

funny

Just had like 4 people from my agency join tiktok in brand partnership and the creative lab. Seems like a ton of insanely creative people with connections everywhere

Come back if you need a coordinator 😅

funny

I have heard nothing but horrendous experiences from TikTok. It's like the Amazon of the creative world.

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Hi
Hope you are doing well

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