Tips for landing a marketing leadership and/or generalist role? My experience is as a strategist. I pull together a big picture plan and work with specialists to execute. Unfortunately, most job postings I come across are looking for someone with extensive lists of technical skills that can strategize and work in multiple martech tools to execute. Are pure strategy roles disappearing?

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Posting as :
works at
You are currently posting as works at

Would try to get as much internal agency ecpsire to the tech landscape as possible. Not just for a client side leadership role but also to help you move up the ladder past director at an agency.

I’m in a corporate role. Would love to move to agency. I am familiar with the tech and the optimization options within the strategy scope, but I’m not a power user or even a daily user of most programs. At the end of the day, I feel that having a grasp on strategy, any platform can be learned, but it seems that’s hard to get across at the application stage. Unfortunately, there is not opportunity to gain more hands on technical experience in my role. I’ve considered freelancing to gain more experience where my full time role does not allow. That may be my best option.

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Additional Posts in Ask A Recruiter - Advertising

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