We’re working with a client who doesn’t understand what a comp is and I feel like I’m running into a brick wall over and over and over

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I once had a client scold us for having Greek instead of English copy in a mock because she didn’t understand Lorem Ipsum 🙈

likefunnyuplifting

there are agency creatives that dont understand comps.
after working at digital production shops for years, I can confirm that many award winning traditional agency teams dont understand that a comp made in photoshop can not exactly be reproduced for digital devices.
They cant educate the clients if they also lack the basic knowledge to do their job effectively.

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I have funny stories like that, too, but at the end of the day, it's actually our job to educate clients and walk them through what these things are.

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One of my clients still doesn’t understand what a display ad is. On the computer. On a website.

likeuplifting

Client said: Did you buy a template? Just because we put “lorem ipsum" in the comp 😂

funnylikeuplifting

Doesn’t “understand” a comp? Would they prefer a sketch? 😂

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@AD1 Oh, I know. We’re running out of ways to say “This is an example, not final creative” 🤦🏻‍♀️

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👆That makes me feel better

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AD1 to some extent, but it is shocking to work with a client who has been elevated to a role in which they have been empowered to make decisions about creative and they have no idea how any of it works. I worked with the head of marketing of a large global account who didn’t understand film. Like, she couldn’t get her head around how it would look different from the storyboards because it would be live action.

Dump question. But when you say “comp", that’s short for computer, right 🤪

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