What ilfefines good vs great performance in accounts? As in, what merits no/low comp increase vs a generous raise or promotion?

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It depends on the level yourself at but as you move up it’s more about leading strategically, being a problem solver and proactive vs reactive, finding ways to make the work and the way the team works better, identifying opportunities to grow the client scope.

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Wow *defines. Add attention to detail to the list

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In no particular order:

- Kicking out any competitors from the account and taking their wallet share.
- Expanding revenue into other functional areas of the client business
- Helping shape an RFP / RFQ that puts you at an advantage or increases the probability of you winning.
- Increasing revenue by a double-digit percentage YoY during a tough economic environment where others are dwmonstrably pulling back their spend.
- Getting a commendation letter from a C-level exec at the client firm after you helped them hit or exceed board-level strategic objectives. Bonus points if said C-level exec or other exec leaders mention your company's name on an earnings call, a press release, or any other public announcement, confirming the value for reaching that objective.

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