When pitching your group at a midsized firm’s services to potential clients such as PE firms, what selling points would you push for as to why you’re better suited than, or at least a good option over, big NY firms? I’m thinking more competitive fees for one, but what else would convince a PE investor to retain a midsized firm/keep them in mind?

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(Assuming it’s not one of the mammoth PE firms but even if it is you can work this sell) Bigger firms may favor their larger size clients over them, but because of your firm’s commitment to the segment of the market you work in and your personal commitment to them, their matters will always be a priority and won’t get pushed down the line or put on a back burner just because a bigger client called

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I’m at one of the top tier PE firms in NYC. Manpower doesn’t necessarily have anything to do with it, we’re frankly not much larger than your firm. Most of the people that do leave our firm end up going in-house at these funds and they just funnel business back to us. It’s also tough to compete against us because when launching a fund you can’t really say you know market if you don’t have a high volume of deals coming in. I’d personally emphasize that they will get more attention with your firm than with one of the big firms in NYC because it’s unfortunately very true.

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