When you look at a creative portfolio, what’s the line between “interesting personal projects” and “this person doesn’t have enough real client work”? I’m mid-career, and a lot of my favorite pieces are self‑initiated, and I’m worried that makes me look junior.

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I just went through 100 resumes for a design position. Narrowed it to 30. Interviewed 8 so I can say I’ve reviewed a lot of portfolios recently and I specifically talked to a candidate today about a personal project- to me the work is less about who it’s for and more about the fundamentals. Do you have good use of hierarchy/white space/ leading + kearning/ type choices- I’d say I’m actually more critical of personal projects because you have full creative freedom and they’re interesting to see what you do when you’re your own creative director. No shame in personal projects as long as you’re ultra proud of the work! I found I was more drawn to candidates that talked about their work well than those with many many projects!

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