Where do CMA awards rank on the advertising totem pole? Are they more strategy/business oriented, like a less respected Effie’s?

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It actually feels great to go to the CMAs with clients and win them some golds and see how much they love it.

Client relationships can do more for your career than winning a Clio, for example.

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Somewhere between no one giving a shit and a pat on the back from your CD/President.

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That report card is the most insidiously genius thing Strategy has created.

I think of them as Effies that don’t care about the quality of the creative or how stringent the case is. Which is a pretty low bar, given this years Effie’s.

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they rank pretty low, clients like them more than a lot of others though

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They're an award for clients.
Most creatives don't really rank them or care about them.

But, an award win is a win. So I'd rather win one than not.

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The only ppl that care about them are clients since they give them out

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