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Rising Star
Agree with you on all points. Unfortunately the way it is for us young creatives is that often in order to get a good pedigree of agencies and build up a solid book, we often have to go to those networks before going indie and taking a more senior position.
In our time there, let's work on changing it so that it's at least better for the next generation (assuming these networks will be around or appealing to the next generation of creative talent lol)
Agreed. When I was an intern and entry level employee many moons ago, I sought out big name agencies (often associated with holding companies) for resources, talent, and prestige. It’s very much a symbiotic relationship because WPP, IPG, OMC need cheap talent and we need their big clients for experience. I once interviewed at a small indie shop and their clients were an organic graham cracker company and Altria.... see the difference?
Looks better on a resume than “who’s that?”
@acd1, well done.
Chief
Honestly I think most people under 25 just want a job
Rising Star
Yep. Those student loans won't pay themselves off!
...but they'll cover my Invisalign...
I think these are all thing things that take a few years to sink in...us youngins still have a few more years of bright eyed optimism 🥴
Rising Star
Where do you work? At an independent? That’s a dream for most of us, we know we have to cut our teeth at these bigger shops to get into the smaller ones...
Yeah I’m 28 but got into the game when I was older. Your points are all really valid but reek of the privilege of actually being able to get a job.
Most under 25s just need a foot in the door, and this industry is built so that they will trade their souls to do so.
Worked at an Indy that didn't have job security, diversity, and had a problem with sexual harassment. It's baked into the industry unfortunately.
Especially if the agency owner has a big ego (duh) and uses nepotism/cronyism
Exodus is brewing. Once pandemic is over, expect the run to the doors. Agencies have rarely treated employees well and they well know it.
@SAD3 I know of a couple people that went to ad tech Chicago offices, e.g. Google, FB. For Amazon, Netflix, Walmart, Target, you would likely need to relocate.
As a 25 year old - I’ve been at a WPP agency since I was an intern. Did not have any connections, just applied through the website. I think the holding companies are a great place to start: name for your resume, big clients, smart people to learn from, connections for later in career. Only thing is it’s not meant to last. 3 years later of working my butt off I’m paid 30% less than industry average, which is greedy, gross and clearly signals time to leave.
because most of advertising is owned by holding companies who have the big clients and they hire.
no problem with working at a smaller shop. most independents are, and they’re devoid of a lot of the problems and also some of the stability benefits of holding co agencies.
Because I want to get my damn career started. Speaking of, if anyone in NY is looking for a junior creative, let me know so I can DM you my book.
Chief
I guess I should clarify: advertising is already losing incredible young first-job talent to technology companies and in-house agencies. Agency leaders are always quoted in the trades as being confounded by that. ‘Why wouldn’t they want to work with us?’ I think talented people interested in marketing, with the Creatives or strategists, will just go right to in-house at brands, and keep going to Facebook and Spotify and Apple, and we will continue to see the best and brightest Avoid traditional advertising agencies because of the pay, the hours, and because of the culture.
Agencies are quite behind the curve in most matters. Take WFH. They were not that into it and in fact somewhat opposed for new talent. Now, it is becoming more evident that 2-3 days a week in the office would suffice. I enjoy working with young talent and harnessing their energy and coaching them. And those who left for better pastures is what I am proud of.
$$$$
I would presume anyone under the age of 25 working at a holding company is related to the shareholders, Board of Directors, legal team or client and/or is one of the above’s kids, neighbors, babysitters, tutors or former au pairs.
Some of these comments are so off base it’s not funny and you obviously have never worked at one. As a 50 something woman who didn’t even really realize what the difference was in a holding company agency and an independent agency when I very first started in advertising back in 1988 I nor the majority (or even 10%) of the employees have ever fallen into those categories And I can tell you the problems of nepotism, racism, and ageism all exist just as much in smaller independent agencies. I’ve worked in both and it may have even been worse in the independent agencies.
Why they would work there is better benefits, larger agency which is a huge difference in work environment, and opportunities to work on large global brands and do good work. I wouldn’t hesitate to work for one again
It is sad but expected as a norm that agencies have 30-40% turn over. The business model is like a production line without raising talent for the future.
This is the inherent flaw in the business model where agencies do not have standardized offerings and wilt to every client demand. Since the agency product is constantly being customized, its output is adhoc and risk to talent drain is lower. It is also a corollary to the quality of the product and the demand for agency leadership. We do not mind if Starbucks has a lot churn, because all we want is simple custom iterations of the same coffee.
Unless agencies up their game and make themselves indispensable like tech, this will be the norm.
Agencies are a good training ground, so I would not discount the value for new starters. If you have a good manager that shows the ropes, you can significantly increase your value in 3 years.
Look at which agencies get into Cannes and the other big shows. Overwhelmingly the holding company shops. Those types of awards can open a lot of doors.
You’re questioning why junior staff want to work there, and then saying those agencies will die from lack of new talent.. which one is it?
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