3 years of media planning/account management, how can I shift into something more creative and strategic? What are some job titles/examples to explore?

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Engagement Strategist.

At CMI, it depends on what account - and industry wise, the more senior the title, the more you get to set the media strategy. For titles, Integrated media planner, engagement planner, audience intelligence, media strategist, comms planner are generally the media titles that get to do the audience strategy / channel budgeting. Otherwise it’s switching to the creative agency.

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