Advice for a mentor? Want to give some encouragement to my mentee. Not much in the book yet and having a tough time finding a job. I hate to suggest Ad School since they already invested a lot of time and $ in grad school for MFA. But how do you build up your book as a copywriter and pay the bills. Is taking a job (any job) at an agency the best move to make $ while book-building?

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Nowadays? Yeah. Also spec work and consider doing work with nonprofits. I’ve got several solid projects in my book from pro Bono. And they can make solid connections.

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How do you get pro Bono work? Do you reach out to them directly?

I suggest being honest with him or her. If you think that the best route is ad school, say so. Even if it’s not what they want to hear. If the only reason your advice to take any ad job is because you feel bad, that’s not good advice. And they probably will have an even harder time getting to where they want in the long run.

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