American Airlines just launched a campaign very similar to a campaign I did in 2012. Can I still keep it in my book?

likefunny
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😂

likefunny

Is it any good is the only question you should ever ask regarding the work in your portfolio.

like

yes.

helpful

Don’t remove it because of AA. There’s not a campaign out there that isn’t similar to something else.

But I’d argue you should remove/replace it because it’s old.

like

Disallowing work older than 2012 is BS. You’re possibly missing out on some good creatives if you’re that strict. Imagine if we judged musicians, directors and artists in the same way.

uplifting

Don’t we?

☝️wait...we’re kidding, right? You don’t put “similar” campaign ideas from 2012 in your portfolio. That’s nuts. Uhh, all the Old Spice work is similar to ideas I had in 2009...so it’s like, mine now.

cw1 why in fuck's name would you think that?

like

I had the exact same thing happen to me with Heinz. But I still think mine is better. Still, I took it out so it didn’t look like I copied them 😭

I’ve seen books where the idea is in there and then you scroll down and they post something similar that was made after they came up with the idea just to show proof of concept. I’m not suggesting you do that, but if any CDs or recruiters see this, offer your two cents

This is crazy talk

like

Only if yours is better, otherwise you will be judged off the better execution.

2012? unless it's a seminal, ground-breaking piece of work, I think it's probably time to remove it anyway.

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