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Ask lots questions about why the interviewers feel projects miss deadlines, go over budget are unprofitable.
Missed projects frustrate clients and sow distrust between teams further reducing collaboration. Internally a lot of “us vs. them” begins to manifest.
Explaining your confident POV on the leverage points…
- better scope documents
- a culture of beating deadlines
- inspiring more collaborative discussions during a project between AS and creative or media or research
- promoting lots of checkins to reduce rework
And,
- a commitment from you to interview everyone as part of your onboarding to document the inefficient workflows
These will put you in a position of aligning your candidacy with the interviewers vision while evincing a level of confidence the role needs.
Just don’t come to the interview with a POV that production sucks and isn’t held accountable.
Prior to your interview do research on the difference between account and pm, whether that’s research online or chat with other PMs. From there think about if that’s what you actually want to do vs sticking with PM. I’ve interviewed many Account people who want to switch. I’ll ask why the switch, what do you like most about Account, what are you expecting from a PM position, etc. If someone tells me they are open to the new role without specifically what, I would be concerned.
Reach out to your project manager to chat through the things you don’t see when you two collaborate on a project. Skills are easily transferable — I started in a hybrid account/pm role and slowly narrowed it down to PM only.
Project Management is often a specific process, involving documentation and leading teams through specific steps, in order. If you’re unsure if your current skills qualify you, you could always request an informational interview with someone in the field; see if you have enough parallels to cut over. Not every interview has to be an everything-on-the-line job interview.
Also, if your agency does tuition reimbursement, you could take classes towards getting PMP certification, which is another way to increase your chances.
Everyone I knew when I worked in healthcare was leaving pm to go to the account side. The only thing they didn’t like is having to start out as an AAE whereas a PM you could still transition without starting from from a project coordinator. Hence years later I’m constantly seeing most or them quickly get promoted the PM’s who went to the account side.