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Bbdo or McCann?
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Chief
Like programmatic or affiliates ?
More programmatic buying but open to other thinking as well
What type of insurance? Does the client actually offer a competitive product? Is it just as good or better than their competitors?
Consumers or businesses do a ton of comparing before filling out a lead form online.
Have you tested different lead forms and/or landing page content with different proof points against messaging?
Most of the time it’s not really the media, unless the product targets a very unique/niche audience.