Art Directors – Are you designing websites or partnering with a UX Designer?

I'm a Lead UX Designer at a mid-sized Marketing Agency. I've gone from specializing, to creating my own role, and now about to build up my own team. I was talking with my manager and reflecting on the how role of Art Director in website redesigns has drastically changed over the last couple of years. I want to learn more from other's experiences.

What works well? What doesn't? How do you prefer to work?

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We’re often asked to show site designs, but it’s never for actual working sites, more to give the client a sense for the look and feel and how it can live on a website. I would never ever actually design a site on my own.

The times I have worked on a site it was with an outside production vendor and we also had a UX creative who was sort of our liaison between us. It was more of a technically difficult website, so a lot of time was focused on making it work that sacrificed how it looked at the end of it. Two months were cut from our timeline to make it so maybe it would have been different if that weren’t the case, but I did feel like I was often told that you can’t control how something looks on a website which felt a little gas-lighty at worst with plenty of great looking sites out there and maybe at best they just weren’t that great at their job? I didn’t walk away from the experience feeling more equipped to do a web project or knowing how I could better set up things for success in the future, which was disappointing. I wish more things could have been explained for why they can’t make things look a certain way so that I could at least figure out how to work around it or avoid it in the future.

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