Book recommendations for helping to re-light the fire under my ass for big ideas/remembering why you got into copywriting?

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Not books, but to think big I believe we need to think beyond the industry. Subscribe to newsletters/YouTube channels/Publications/whatever outside of the industry and your client’s industry. What’s tech doing? Fashion? etc. this is how I think “bigger.”

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The Advertising Concept Bible. But fully endorse also just a lot of other information- TED Radio Hour, This American Life, Code Switch.

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Every screenplay and novel you can get your hands on so you can actually get paid for your big idea for a change.

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Hoopla, by CPB
The Contagious Commandments, by Contagious

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The Book of Gossage is gold.

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Communication Arts

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Bank statements could probably be made into a book

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