Book recommendations for helping to re-light the fire under my ass for big ideas/remembering why you got into copywriting?

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Not books, but to think big I believe we need to think beyond the industry. Subscribe to newsletters/YouTube channels/Publications/whatever outside of the industry and your client’s industry. What’s tech doing? Fashion? etc. this is how I think “bigger.”

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The Advertising Concept Bible. But fully endorse also just a lot of other information- TED Radio Hour, This American Life, Code Switch.

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Every screenplay and novel you can get your hands on so you can actually get paid for your big idea for a change.

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Hoopla, by CPB
The Contagious Commandments, by Contagious

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The Book of Gossage is gold.

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Communication Arts

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Bank statements could probably be made into a book

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Additional Posts in Copywriters

Just had to go to thesaurus dot com to look up synonyms for “exciting”. I think I need a vacation….

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When non-ad ppl ask you what do you do? In terms of title; do you tell them “copywriter”? Or immediately assume they dont know and might confuse it with copyright infringement, and just end up telling them that you’re a writer or a creative director, and skip the hassle

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So, you’ve reached the stage of your career where you care more about cashing a fat paycheck than making “creative ads”. You’d rather have the resources and free time to fulfill your creative itch outside of work than try to sell the next big idea to an 28 year old marketing manager with an annual budget of 150k. How do you make the absolute most money as a copywriter while still working a 9-5? Asking for... a... friend?

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Would you apply to this COPYWRITER job even if you don’t have any of these skills? Ps they have lots of other requirements too

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Hope this helps!
Link:https://mailchi.mp/69d207801f23/freelancewritingjobs

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Tips for how to start off on a good foot at a new job? Also on how to balance that with taking ownership of the work/asserting yourself, especially when the people there are used to you freelancing (which was less assertive, and similar work but a lower title)… thanks!

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What about using 3 one-word sentences as a slogan? I feel like it’s super played out, but I get suggestions for it all the time. Can’t we do better than mashing together words from the crestive brief?

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Note to writers: the phrases are “centers/ centered on” and “revolves around.”
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How common is it for writers to go to the video shoot they co-wrote? If they aren’t invited, and the CDs go instead, is that a leadership perk or an insult?

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