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I negotiated my rent last year successfully but with a realtor and owner, not a rental building. I asked the realtor for a week to reply the proposed new rent, researched the market and replied their email with facts and numbers showing I was paying market value. And that by not agreeing to my proposed rent, the owner would lose more money finding a new renter (assuming a downtime of 2 weeks). Nice, gently and kind, data driven. It was pretty smooth
I never considered it much. Just kind of assumed whatever it was listed for is the going price. That’s great if you can get some hard facts going about why it would be better for the price to be lower, but I could see having an easier time with a month free or something to that extent.
You can always try to negotiate but would recommend you do your research first (is there a lot of similar inventory priced lower, how long are units sitting on the market, is there ongoing construction or something else that make it less desirable that’s not already priced in, etc.) But this is peak moving season in a market with low inventory so you might not have a lot of room to negotiate on a new lease. If you’re already in a place, I’ve had success pushing back on rent increases just citing we’re reliable and easy tenants.