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I have been working in-house for the past 5 years after 20 years of agency life.
At a client, one line of new copy has about 30 reviews with useless middle managers, various committees, and numerous regulatory approvals, all *before* they decide to show it to a top stakeholder who then hates it and makes us have to redo it 3 more times. In-house takes 3 months and 45 people to do something this simple.
An agency is CHEAPER for the client. Let’s see the client do it themselves. Clients can’t help complicating this sort of stuff, *especially* bad clients who don’t know the real value of agencies. $30K is a bargain.
From a post production standpoint ‘some legal lines’ is not just that. Depending on materials and the legal guidelines for the particular product, this can easily turn into a giant disaster based on the assumption that it’s just ‘some legal lines’. There are many variables for how the situation can become chaotic and a large part of it is based on how well the legal team wants to play ball and the clients track record for being difficult.
CD1 is correct.
I’d love to see the deliverables tho if they’re slapping 1/4 frame scrolling legal on a 15s social spot it’s not so cut and dry…
I get where you’re coming from… but this still requires
> minimal account support to develop a brief inclusive of all the changes
> minimal project management support to develop a timeline and resource creatives
> kick off with creatives who are managing the updates
> creative updates to the assets / olv (including updating scripts / manuscripts where applicable)
> production updates to the assets / olvs
> agency review of the updated assets / rough cut
> client review of the updated assets / rough cut
> revisions if client has any feedback
> legal submission
> minor revisions from legal review
> approval through legal
> release once approved
If the client thinks you’re too pricy, perhaps your team isn’t going a good enough job to justify where the costs are being incurred.
Not to mention approval from ER or whoever is distributing the media…but very well said! It’s beyond me on how people forget how post production pipelines and approval processes work..
How does the agency “own” the deliverable assets? It’s work for hire. The client should demand the assets and pay a a freelancer $5K to make the changes.
Perhaps this client has stripped an entire fee down to nothing and agreed to high change orders to save a dollar upfront. Don’t hate the negotiations if you don’t know the details.
Just so we can be specific, how many banners and OLV variants would need to be touched and output? Do you need to retraffic them, too?
I worded that poorly but I meant “owns” as in “is responsible for updating”. Sure, the client could ask for the working files and we couldn’t withhold them. I just mean that something that should take a few hours and $5k in production costs ends up costing the client $35k because we charge so many fees… and we wonder why agencies are being cut out.
You’d be surprised at how much ‘small asks’ like this snowball out of control and become worth every cent of the $35k fee…
Rising Star
Clients ask for their assets all the time
I bet you anything the clients has been historically trash to work with for ‘small updates’ to a very long list of deliverables that require adjustment to picture.
that’s why agency should have in house editors who can manger the master assets - pocket those $
editors don’t apply legal…and if they do you’re doing it wrong