Client+CD+brief: we want to stand out and grab the attention of gen z

me and my partner: *presents gen z absurdism that stands out*

them: what the fuck is this

🙃🙃🙃

likefunny
Posting as :
works at
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Just bc u thought of some weird stuff doesn't mean u nailed the brief tho

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there’s a million solutions to solve a brief but if it’s not to the taste of the person who is the CD or client if you’re a junior, it’s dead most times. you aren’t wrong though, just saying there’s much more to it.

It must be so difficult to be the first generation in history to be misunderstood by your elders. 😜

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you have no idea my friend

funny

you’ve got it figured out huh

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What percentage of your ideas do you think should be killed? For me it’s like 99%. In my view, that’s how advertising should work. But I think someone just coming into this business who wanted to get an “A” on every “assignment” would probably be pretty hurt every time one of their ideas died.

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Lmfao

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