Converse may not have much to brag about nowadays, but they do have Shai Gilgeous-Alexander. They love to project his logo after big moments, this time after he broke Wilt’s streak of 126 games with 20+ points. How much of Converse’s success rides on SGA?

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Here’s a pic of the Converse logo. They really want people to think of Converse when they think of Shai, like Jordan and Nike.

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Hmm might want to brush up on your sneaker history. The Chuck Taylor (named after the 1920's basketball player) has sold over a billion pairs and has been relevant for more than 100 years...that’s not a brand struggling for relevance. SGA is a seasonal ambassador that will fade.

Also worth noting that Nike owns both Jordan Brand and Converse, they’re just collecting revenue from two different markets.

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