Do lawyers need to actively build a personal brand now? I’ve been noticing more lawyers posting insights on LinkedIn, speaking at events, or building a visible profile online. It makes me wonder whether personal branding is becoming important even in the legal profession. does a visible professional presence actually influence hiring decisions?

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Posting as :
works at
You are currently posting as works at

People can only hire those they've heard of.

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Interesting

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Now? I'm relatively new to this profession but I'm under the impression that this industry has always relied on reputation and personal branding.

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Yes, but it seems it’s more and more on the personal branding now than before, or maybe it’s just in my network

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You may not need a personal brand to get hired as an employee but you will need one if you expected to be promoted to partner, GC, etc. This is nothing new. Reputation matters.

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True

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Reputation has always been a part of it. We’re just seeing it done differently now. The LI posts and more on social media. I’d argue it’s still more word of mouth than whatever “think pieces” people decide to post.

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Thanks

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I'm in government and have taken this mindset for the past few years. A. It brings in more interesting work IME, because it captures other government employees who otherwise weren't coming to OGC, and B. I'm not planning to retire here so when I do leave, I want some name recognition in my field. I'm not a heavy poster (1-3 times per month, maybe 5 substantive comments) but my average posts get ~50-250 reactions, which I'm pretty happy to have built up to. I'm not aiming for viral, just focused awareness from other lawyers and potential future clients in my niche.

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