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What struck me is that I wondered if the fear of what's coming made a company like Pfizer want to reach out to middle America. Now that the anti-vax people are attaining real power in the government, there has to be some concern that conspiracy theories will be mainstreamed. As for the cost, I would imagine that Pfizer would contend that if they didn't spend money on ads like that they will be forced to lay off even more people.
That’s an interesting perspective I didn’t consider