Advertising

Got offered a senior level position at an agency I’ve wanted to be at for so long and is always doing great work. My current agency countered with a huge salary boost, associate director title... help

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My thought is that by the time you’ve agreed to interview, interviewed, and been given an offer, there is more in play than any counter is worth. Why wouldn’t they have boosted salary and title before you threaten to leave?

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likeupliftingsmarthelpful
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Never accept a counter offer, unless that was your intention in looking. You already made your decision. Go where you want to BE.

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likeupliftingsmarthelpful
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First option, go to wieden+kennedy

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likefunny
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LEAVE. They may have countered, but your current agency knows that you’re interested in leaving. So if layoffs come, they’ll think of you bc you wanted to go. Change is good. And besides, who doesn’t want to do great work?

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likesmarthelpful
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Hard to help when we don’t know all of your intentions but the general wisdom is that the most successful people in advertising generally go where they are able to make the greatest work they can. If that means jumping ship for that dream agency, then jump ship. If it means getting more responsibility with your new title, you may be able to stay and make it work. I like to follow my gut and it seems that jumping ship would be doing just that. You may even be able to tell your dream agency that your current one has countered them in a huge way. Tricky field to navigate but you can always negotiate and the worst they can say is no.

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likesmarthelpful
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Go to your dream agency. The money will follow but you may not get this opportunity again soon.

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likesmart
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Good problems! Congrats on being awesome :)

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likeuplifting
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Go!

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I don’t think current agency would “think of you” if layoffs come up. You’ve proven you’re highly desirable and exactly the kind of person they want to keep around and to lead others. “Dream agency” May be just that. Reality you may not be as respected there and find that all that great work comes at cost to your being. And you may not be given the best work. Every agency has to churn on the bread and butter. Just don’t be lured by the shiny object in the window.

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Leave. The money may make you happy for six months, but it won’t solve any of the problems that had you looking for a new job to begin with... unless the only thing that was wrong was money, in which case 🤷‍♂️

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There was an article I read that said never accept a counter offer because management now know what your intentions are and they'll actively look to replace you when they find the right person. You've shown your cards, now go or you will regret it.

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having been through this; its a simple question. is the only reason you started looking was money? Money problems can be fixed and let's not kid ourselves that this is a well used and almost necessary tactic to advance. However, if it's money + (management, commute, work, coworkers, etc) then money alone won't fix your issues and it's time to leave. Good luck!

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I was in exact same boat as you: countered with large salary and title bump. I even put it back to them that way, "I've already got another offer, so if you want to counter make something that grabs my attention." They did, I accepted. They counter changed nothing about the underlying problems that pushed me out the door in the first place and I wound up leaving after a while anyway. That said, I wouldn't be anywhere close to where I am now had all that not happened (like, almost doubled my compensation over the last 4 years, I'm now advising functional leadership at a Fortune 100 company and in some ways driving my cross-agency team to work differently, instead of humping it on just another account). It came at the cost of burning a couple of bridges (one the company that put out the offer I turned down, the other certain individuals with my old company) which may still come to bite me. Going through the (years-long) process pushed me to be and do better (bigger title and dollars = bigger expectations) and also brought new opportunities that I don't think would have been possible otherwise. In some ways I think I probably got lucky with how it turned out, I could just as easily have been let go with no opportunity (in fact, I think they seriously tried once). Can't say what's best for you but hopefully that provides some context to help you make your decision.

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I would never accept a counter-offer unless you are 100% happy staying and 100% sure they won’t be looking to replace you at their leisure. I’d generally always recommend moving on. Why didn’t they offer you the promotion when you were still there?

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Go don’t look back

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Go where you've always wanted...you'll regret it and live with what ifs

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Assume both will be successful. Then think about the job that comes AFTER this current decision.

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Success isn’t about money or titles. It’s about your work and love of work

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I appreciate everyone’s POV and perspective. I’m still weighing the options, but I’m leaning more towards leaving. I’ll keep y’all updated

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If your previous agency wants you back now, they will again. Uphold your commitments. Be clear and concise about your intentions.

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