Has anyone from the agency side working in programmatic transitioned to an in-house role? That’s my goal, would love to pick your brain!

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Transitioned to an in-house media team.
Typically it’s hard to get in on a in-house marketing/brand/demand team if they don’t in-house though. Clients are too “big picture” and see programmatic people as too “in the weeds”
Just what I’ve seen

Yeah I have kind of gotten that vibe in the past from interviews for in house roles. Another one, is that in-house people have no clue what programmatic is and/or don’t trust it.

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