Have any conceptual ADs pivoted to a more design role? What’s been your experience? I’m so tired of the thrash and swirl that comes from client and marketing briefs and feedback. Maybe it’s a case of the grass is always greener, but seems a lot more clear cut.

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is design not also susceptible to change based on client feedback?

likesmart

It is but it’s a lot more contained. Certain things need to be in place before designers are briefed in where as AD/CW creatives are brought into briefs where the ask is nebulous and half the battle is figuring out what the ask even is

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I’ve seen people doing that. Once they made the shift, they loved it.
But also who would make a shift, are the ones who were not fitting the AD roles and realized they didn’t find fun in the battling clients.

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I think about this all the time since pivoting from a background in design to an AD

I made the shift from AD to in-house/tech design and I loooove it. Working in-agency with a writing partner that I hated and didn’t share the same taste with was the most painful experience of my life. It literally felt like a toxic relationship I was stuck in on top of the endless client swirl and need to kiss ass to CDs. The bar is def lower in-house and bc there isn’t the telephone game of client>accounts/PM>CD> and then FINALLY me when it comes to feedback/briefing, I’m just speaking directly to the “client” and feedback directly and it saves so much more time. But I guess depending on where ur at you could either be a part of a design team or be solo on a GTM/sales team (which I’ve tried both) so there’s sometimes not enough creative brainstorming/feedbacking to push the work further but IDGAF anymore tbh

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