Highest day rate for senior creatives? Let's say I have a really stellar book, highly awarded, grand prix, black pencil, tenures at two of the best agencies in the world, and I'm in a lot of demand for freelance work. How much could I reasonably ask for? $3000 a day? More? Based in NYC but working remotely right now.

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Cute humble brag

likefunny

Name dropper

$3000/day is if people know your name (industry-famous). $2000/day is more realistic if you aren’t a household name. If you want a more accurate freelance day rate, take what you’d be earning as a fulltimer annually and divide by 125.

likehelpfulupliftingsmart

Your dilemma is you're being offered $15,000 per week and want more? Think I need to start winning some Grand Prix and go freelance.

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You shouldn’t get out of bed for less than $10,000 a day. Tell those recruiters to show you the money!

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CD 5, thank you for this phenomenally helpful answer. I really appreciate your insight. This is exactly what I was hoping for.

You need to find a balance between the max you can get and what keeps you constantly booked

likesmart

Post your book up or shut up

likefunny

Unless you’re freelancing as a CCO, ECD, or a CD leading a team, the most I have ever seen is $2100–$2600 (rarely), and that’s former CCO’s/some of the most famous people in the business.

likehelpful

If you can stomach working for a tech company, I would hit up Google, Apple, Twitter, etc. They seem to pay just about whatever top-level creatives ask for.

likesmart

By all accounts it's a lovely experience, but if you ask me, in another 20 years we'll look at working for Facebook like we look at working for Big Tobacco.

likesmart

Not having a go at OP by any means, who I congratulate and encourage to get that bread, but like... how on earth does anyone justify hiring a creative on $3000 a day? I know agencies/clients have this money and it *should* go to the people with ideas, but it just seems so high above the market rates people in this bowl have told me.

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@CD3 — No, I misunderstood CD5 saying their boss hired “them at $2k a day.” Thought s/he meant $2k for the team, not individuals.

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Why do you say you’re too dumb to be a CD? I’ve known a lot of CDs / GCDs / etc that are not very intelligent. They either got lucky or had nepotism etc. on their side. You’ve been awarded a lot more than me.

smartfunny

That’s a better, clearer, more honest answer. And valid.

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I charged 1500 as a CD. But for the right op as low as $1200- but up to $1750

Awards (a decent haul) good rep.

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Full time now. Recently talked to 15+ very senior lancers for a pitch.

Former CCOs charging 1600. Former GCDs charging 1200. Not living on the coasts, but still I was surprised. I asked 1250 five years ago in SF and I was only ACD.

As a product designer, my highest was 127/hr w2 with benefits....for 12 months

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