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Client side perhaps? Some functions are the same and it may be the breath of fresh air you need. Try to stay positive though, this is not a life sentence.
It was the same at my last agency (PR). I’m an AE with a communications degree so I really genuinely am lost as to what else I can do/how I can break out. I don’t really personally know anyone in the industry who’s left so I haven’t really talked to anyone about how to do that/what’s that like. I’m open to going back to school to get an MBA. I just need out.
What do you hate about it? It’s worth evaluating what you like and dislike as a way to figure out where to go from here.
I hated being an AE but grew to love it the more senior my role got and the more I felt I added value vs a paper pusher. Being in an agency that was toxic also played a huge role in my unhappiness.
Just do it.
I think the key is to save, and decide what to do next. Then give it a couple of weeks and make sure you’re not acting out of irrational desperation: Many, many times I felt like what you describe and then, after a meeting in which I’d rock and get positive feedback, I’d feel i was in the best job ever.
You might find some inspiration by viewing a documentary called, “Lemonade The Movie”.
This documentary is an inspirational film about 16 advertising professionals who lost their jobs and found their calling; encouraging people to listen to that little voice inside their head that asks, what if?
https://www.youtube.com/watch?v=D5CHYuq9g-s&t=20s
I feel you. We’ll figure it out 👊
Depends on your manager and where you are, but I’ve had this conversation with a number of junior colleagues and we were able to transition them to different departments that are a better fit. E.g....moving from PR to strategy, creative, branding, and new business, or getting on a different client mix. It’s easier, of course, to do this at the larger firms where there are different work verticals. But the comms skills are transferable to a TON of different areas and industries. So, the first questions to consider may be around what types of things you’re both good at doing and enjoy (or something you think you’d enjoy). If you’re at Ogilvy am happy to connect. You got this!!
If you want to work in this industry but don’t want to deal with strictly advertising/client services day to day you could look into going production side. Some of the same benefits of the ad world but more focused on making. Don’t get me wrong, agencies can be terrible clients too. But it might be just different enough for you.
This is a great suggestion, thanks! I’ve definitely got it in my head that I want to get out of the industry altogether, but I’ll def check this out
Go client side! Most clients love bringing in people with agency experience. Look for opportunities and try to find the hiring managers on LinkedIn to reach out to.
@Doner Any company that is a brand/product (ex. Uber, L’Oreal, Verizon, Facebook) and not an ad agency. I’ve switched between client side and agency and the main differences are client side can tend to be a bit more corporate but usually has better work life balance (actual 9-5) and higher pay but the projects when they’re on the client are usually at the very beginning stages so things tend to be a bit slower/not as face paced. By the time a project comes to an agency for execution it typically already has been in the works for months to a year on the client side. A lot of brands are also building “in-house agencies” which is essentially using an agency model for their creative teams so they don’t have to outsource to agencies.
So sorry to hear you are going through this. I think you can consider going client side or perhaps a non profit? You can also try a different discipline within advertising, like project management? One other idea I have is going to a very small agency where you will get more variety within your role. Good luck!
Read/borrow what color is your parachute. It will help you figure out what’s a good fit for you
Same. Seattle winter isn’t making it any easier.
Save and Resign.