How does one transition from senior associate to manager? I think I’m short-handing myself (salary wise) bc I don’t 100% understand the big picture of media planning. I get recruiters messaging me for mgr roles. How does one go from taking/following directions to giving recommendations + talking to clients? Do I need to 100% know the ins and outs of media planning to be a manager?

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How many YOE do you have as an associate and senior associate? YOE doesn’t directly correlate with promotability though. Honestly, I don’t think a lot of people are always totally ready to make the jump. You kind of have to learn as you go. A good manager should be able to support you where you need some help. Becoming a supervisor doesn’t mean you are on your own, it is more that you are taking on the responsibility of managing someone else with support from others. Don’t be afraid of stretching yourself. If you have a good team they will help you along the way. I will say that you need to at least project some confidence, which can be hard, but trust me, that is what a lot of people are doing! Good luck!

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I actually job hopped because the pay was more!!

You don’t need to know everything about media either, depending on the role and agency, again there are people who are specialist that you can tap into or again you can ask your manager.

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details are just details. you learn to think big picture and strategy.

smart

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