How is the (salary) negotiation process different between the US and Europe (specifically Germany)?

Is there any reliable source of information about salaries in advertising (other than Glassdoor which can sometimes be outdated)? Is negotiating for PTO/benefits common?

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You negotiate based on some estimated salary polls sure, but you fight for it. Politically, and professionally fight to get the top dollar, or higher.

Sometimes it’s like “hey boss I want to set up a 30 minute meeting to discuss my performance”
And then you enter that meeting prepared with reasons why you deserve a raise.

Most of the time in advertising in the US, if you want more than a 5-10% jump, you have to get a counter offer or move shops.

The more shops you move, the faster your salary or rate increases. I have been on a 1.5 year hop routine and have over tripled my income in 4 years.
$42k to $130k

Just to clarify, I’m coming from the US and trying to find jobs in Europe. Your comment is about the US market, right? Because that’s been my experience/what I’ve heard about it so far.

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