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Finally got the call! 🙌🏼🙌🏼 First day on the job.

Every time I go out in public.

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Give them the brief and they’ll know what to do?
I guess i can. I don’t want my bosses to think i’m not involving them. I’ve been on the brand for months and they haven’t been on at all. So balancing the time to catch them up to today versus getting the work done is my challenge.
Strategists like numbers and facts. Tell them a “did you know” statement. Strategists think differently from creatives. Our job is to take whatever information they have and make it an idea. I hope this helps.
“Did you know that 8/10 young mothers don’t sleep more than 5 hours?” “What if we made a radio spot specifically targeted at mothers who don’t get enough sleep?” Or something along those lines.
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Great, now the strategists are getting involved in concepting, sorry