i have a quick turn around for some print ad style deliverables and one of my bosses wants my partner and i to concept with a strategist. how do i get the most out of them? assign them to discover specific insights with the product or brand?

like
Posting as :
works at
You are currently posting as works at

Give them the brief and they’ll know what to do?

like

I guess i can. I don’t want my bosses to think i’m not involving them. I’ve been on the brand for months and they haven’t been on at all. So balancing the time to catch them up to today versus getting the work done is my challenge.

like

Strategists like numbers and facts. Tell them a “did you know” statement. Strategists think differently from creatives. Our job is to take whatever information they have and make it an idea. I hope this helps.

like

“Did you know that 8/10 young mothers don’t sleep more than 5 hours?” “What if we made a radio spot specifically targeted at mothers who don’t get enough sleep?” Or something along those lines.

like

Great, now the strategists are getting involved in concepting, sorry

Related Posts

If you are part of a firm “club” I.e. chairman’s club... do you tell that to your clients? Why or why not?

like

My friend works in-house at a national home-goods chain. Management recently told the entire design team they are barred from having portfolio websites and shouldn’t promote themselves while working for the company. They are also barred from posting work on social media, even if it’s already launched and in the public domain. This seems wholly unreasonable to me. Are demands like this common? Or enforceable?

like

Everyone on my team is leaving the firm. The PPMD who hired me left the firm before my start date, now two seniors have left in the last 2 months. My team will be down to <3 with no manager/SM/PPMD. A Manager/PPMD from a diff. City is going taking our “office” over, so I’ll be the random staff that lives out of state but reports to them. What would you do?

like

What’s the shortest amount of time you’ve been in a mixing session before asking the producer for a new sound guy/girl?

likefunny

How to switch practice areas? I’ve been in immigration for 3 years now and need a change. How do you convince employers you’re a good fit for a role you don’t have any experience with?

like

Invited to a recruiting/networking session for an analyst level role at a Bain Capital. Excuse my naivete, but is business professional (full suit) the expectation here? Unfortunately my only well fitting suit was torn recently so trying to see if I can get away with another outfit

like

What should I reasonably expect from a junior?

I manage a junior developer that's been with the company for about 18 months. I end up providing them of TON of support. I need to give them extremely detailed instructions or they fail. For bugs, I need to point them to a specific function that's causing the bug. For new features, I'm basically writing their method signatures and defining their test cases.

I've tried asking them to do more on their own, but when I do, they fail spectacularly.

likehelpful

Is it unusual to have a partner midway through a small engagement hand over his partner responsibilities to a Sn Mng (not on the engagement) and force the existing Sn Mng to report to them?

like

Hi all,

My boss makes jokes about me being from a different country whenever there is a work meeting or a gathering with coworkers, even though he knows where I am from. This usually occurs when I meet new work-related people or for example if I am in a situation that involves ethnic related subjects.

What is this? This is normal?

Stereotyping?
Racism?

The first time I ignored that, but now it has become a pattern and is bothering me now. I am south-American working in the UK.

like

How do you win back a partner’s trust after making careless errors (e.g., misstating case law)

like

How can I get my *micro* manager off my back? I know I haven’t been doing the best work this quarter, but emailing me all damn day isn’t going to help me do better, I do know that.

like

I’m starting to work in the IB division in NYC soon. Was wondering what’s the dress code in the office. Would Business casual be fine?

Two years out of college do you still leave clubs and older internships ( maybe your junior summer) If they are relevant and show leadership depth

like

I’m dealing with a difficult management situation and don’t know what to do, how would you report someone when nobody really cares what’s going on or is automatically going to side with the other person?

like

Crushing real hard on my manager 😭😭😭

like

What is the most “do as I say, not as I do” thing you’ve been told or punished/reprimaded for as an associate?

like

How to move things along with forgetful partners? I am a new 1st year and I am staffed with a partner who is swamped. They are great but otherwise very busy and occasionally forgetful (meetings with other partners or associates, assignments to review, responding to others). Is there a way to appropriately remind them of things without being an irritating junior?

like

For the last month I’ve been contemplating life. It hasn’t been so much if, but more so when. A director on my team in a different vertical has been pushing me to the brink with extreme emotional abuse and now sabotaging my livelihood; job security (health insurance, financial stability, place to live etc) following months of initiating a flirtatious relationship they finalized a divorce. Just months ago this was someone I saw spending my life with, growing old besides …

like

Anyone witness slackers who got into companies you have no idea how? Had a coworker who does jack chit at work besides chatting on Facebook yet lands at a faang company? I guess if he brings the same work ethic he will be spit out for sure. Or maybe he just had no interest in doing project work.

like

More Posts

What is an average salary of senior BA?

like

Any female bi here? 😊

like

If you guys haven't tried online speed dating thefun.singles/chicago it's a blast. If you hate apps but also don't want to be out casual dating because of Covid, this is a lot of fun. Only wish I connected with more people in Chicago. A few were suburbs & other cities.

like

May not be the right bowl but I need insights. Guy likes me and vice versa, was over at my place helping with something, had a huge erection but said or did nothing. I can’t figure out why..

like

What’s everyone’s favorite bars?

like

I just moved to Denver and my AT&T cell service is awful here. What carrier do y'all recommend?

Is Tableau it Power BI better for dashboards? You cannot really do true dashboards in Excel.

like

What is the average time required to get canadain visa after biometric done?

like

Does anyone know Deloitte’s non solicit policy? I have a former D colleague who left > 2 years ago referring me to his current company / team and were unsure of the non solicit policy. I technically reached out to her but want to make sure we’re compliant

like

Are any of the firms hiring for part time/primarily remote tax professionals? Is anyone aware of industry positions like this? I moved to industry a year ago but am realizing I’d really like to be 20-25 hours per week and WFH as frequently as possible. 10 years experience in primarily federal income tax/asc 740

like

Travel - didn’t see it unless I missed the thread. What’s the travel % right now for SM/P and does it depend on capability team or same % across the board?

like

Finally got the call! 🙌🏼🙌🏼 First day on the job.

Post Photo
likeupliftingfunny

Every time I go out in public.

Post Photo
like

I’m a renter with 10 months left on my lease. Have an option to invest in a 3 unit property with someone who would live in one of the units. Would it be a bad decision to invest but continue renting?

likehelpful

When you buy from jomashop does the watch come with original box and papers? What are other some other reputable online dealers?

like

How much would you ask for a Product Design position in a start-up with 2 years of experience? They are offering me benefits and equity. Thank you!

like

Hey Oracle fishes, do oracle accepts counter offer...

like

First year here. Do associates get fired for not meeting the billable requirements?

like

Hi Fishes.
Hope all is well. This is my first time asking for refferal. Please help.

I have around 6 years and 2 months of total work experience in TCS , I am currently serving notice period and it's now 45 more days to go . My last working day is on 4th August.

I have worked with pharma, FMCG and currently with Manufacturing client as BA, more on supply chain.

I am looking for Business Analyst, Consultant role . Please refer me for all the opening in your organization.

like

Additional Posts in Advertising

Anyone have clients write a 3 page "creative brief" which is usually a mix of a marketing brief, creative brief and media brief - all in one?

like

I think I’m potentially about to be fired this week in retaliation from my boss...what should I do?

like

Wendys twitter interactions are pure gold.

like

How do you dig into work/life balance in job interviews? What kind of questions do you ask to make sure you’re not just being told a line?

like

Do you feel it’s appropriate for a non-Latinx/Hispanic Producer to ideate or create a Spanish US/Domestic ad for the Latinx audience?
(ie Spanish spot running on Univison for Walmart) **Not referring to LATAM ads**

like

I’m looking for some new things to read or listen to — doesn’t need to be ad-related. Books, podcasts, whaddya got?
I’m not really into fiction, but open to anything. Last books I enjoyed were Junior and Moonwalking with Einstein, last podcast I binged was Startup (Gimlet).

like

Has anyone been able to negotiate anything extra or terms when being laid off?

like

Do you guys touch type? How long did it take you to learn? lol

like

Which agencies are going through layoffs

like

I just got into reading books, any suggestions to start with? Which could help to increase media/marketing knowledge.

like

What’s the email format for le truc? The recruiter there shares a job on LinkedIn yet doesn’t respond there, NOR provide a way to get in touch. The worst.

like

Like this post if you want to TP one of Sir Martin's houses with me.

like

Out of curiosity, how much $ did you start making before buying a pet?

like

Fishies - my shop is looking for a freelance copywriter. DM me if you are interested and available for a few hours/week.

like

I know this industry has a high turnover rate.... but is leaving a job after 6 months too soon?

like

Does anyone feel weird in the DEI space for all the identity politics of representation (which I understand progress is progress!) but it’s still within the system of capitalism because this is still... advertising? - coming from a BIPOC

like

What do you guys think of JvM / Sports these days?

like

What health/pharma agencies are in SF?

like

Just realized it's not Friday ☹️

like

If you win an award for a category you don’t want to be known for (ex. Tobacco, B2B, or pharma), do you still mention it in your resume or book?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal