I look to apply for a brand marketing position within a social media tech company, but I don’t come from a tech background. Is there any tips for my application, whether there be résumé or cover letter, where I can speak to this and still potentially be eligible for this position? Would love to hear any tips. Thank you.

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That can be tricky. You should first focus on what you consider your transferable skills, which should be things like data analysis, strategic thinking, and the ability to be adaptable and think on your feet. Examples of that in a cover letter would be a good idea. Also, try to establish that you've got experience and skills in tech, such as using digital marketing tools. And stress your interest in learning and adapting. A demonstrated eagerness to move into a new area may be seen as a positive.

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