I want to get my start into marketing/advertising as a junior strategist and so I was wondering if anyone had tips when it comes to resume, portfolio, interviewing, etc.? Especially considering my lack of direct m/a background (mostly self-taught) compared to folks from miami ad school or vcu

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Posting as :
works at
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If you know particular platforms you’d probably be using, see if there are any free or low-cost certifications you can get!

If you’re looking at doing marketing strategy, then doing some of the free trainings in CRM systems (ie. Hubspot, Salesforce, etc) could be a good starting point.

Also, constructing a portfolio - even if it’s just a hypothetical client - with your work is something super helpful! When we hired a marketing and production associate on my last team, the first thing I looked shortlisting candidates to invite for interviews was portfolios/websites. Being able to physically see how you write copy as well as how you think about design and branding is invaluable to a manager (or in my case, the quality of your past videos/designs/work).

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