I was approached by a recruiter for an ACD/AD position in an agency and set up an interview. I am currently a Senior AD with 10-plus years of experience. I really want to move up but I have no clue what ACD does! We don’t have ACD where I work at, I report to CD directly! I know the job responsibilities varies and depends on where you work! Do I still work on ideas or is it more of a management role? I appreciate any advice you give me, or share any book or article I could read?

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It’s the last level of creative hierarchy that you can expect to be in the files on a daily basis.

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its essentially the same thing, you just lead the creative and get paid more

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I always worked with a writer partner. Do I get to have a partner writer as an ACD? If they don’t offer that how do I bring it up? Btw, I am reporting to the ECD and the creative team is very small!

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ACDs are usually partnered, but not always. It’s worth asking. Sometimes the title just means ‘glorified senior AD’ and sometimes it means ‘underpaid CD’, but ideally it’s somewhere in the middle.

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Yeah like you have already anticipated, it’s different everywhere and sometimes even different under a CD. Certain leadership skills are required. You’re also now responsible for not only your work but also ones under you which you will Polish and bring it in front of CD. On some projects you will be the only creative boss from start to end, no CD. You will also be responsible for delivering it under budget and managing hours and business end of the equation. Managing AMs concerns and giving estimates on how long things take, which creative would be the right person for a project. Fighting with other leaders to have that person for your project. Or managing the only resource you have to make it work. Sometimes you gotta jump in and do all the work which kinda sucks.

ACD varies at different agencies and sometimes on different accounts within an agency.

Likely a mix of projects where you’re basically a very senior senior cw/ad, doing the work on the briefs that have too much potential for the sr team to work on, along with projects where you’re like a junior creative director, overseeing jr’s cw/ad on things the actual cd’s can’t be bothered with

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