If you were to hire an in-house digital marketing manager/ director, would you prefer to fill the role with a Google account manager (sales) or an account director from a midsize agency? Obviously there are nuances, but what experience is more attractive? Or would it really just depend on the candidates?

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Honestly, neither, but if I had to pick, maybe the AD?

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I’d probably look for someone with hands on media buying experience if possible? But if not, likely google AM due to technical knowledge. I’ve worked at a few agencies with AD’s that can talk the talk but don’t have much platform experience or know-how

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Account director.

I’d look for someone who can integrate the lit digital experience and relate it to the rest of the marketing team.

The account director likely has the most relevant experience. Just make sure to ask specific questions about the role and what you need them to do to make sure they're well-equipped for the position. Otherwise, you may regret the decision.

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