If you've moved from creative agency to client-side tech (Meta, Google, Microsoft, Amazon), what have you gained vs. loss?

Were the trade-offs worth it in the end?

Would love to hear stories and elaborations, if you feel like sharing.

Thanks

likeupliftinghelpful
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Trade-offs are worth it imo. Less opps for “exciting” work, but they exist. More 9-5 than not. Less “industry people” more “people there to do a job.” Less iterating in general. Less selling of products I couldn’t care less about.

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Went from WK to Meta. As much as I loved working at WK, I am very happy here and don’t plan to return to an agency ever if I can help it. I think the only trade-off that’s a little bit of a bummer is the provocativeness of the work - we have a lot of additional considerations and strategic restrictions that drive the creative decisions. But if you are in a season where you want good WLB, pay, benefits, professional challenges, and nice people, client-side (particularly Meta in my case) might be a great move.

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Production

Worked in advertising for quite some time when an opportunity presented itself to work at a growing tech company. Trialed it there for a year and the pay was great, the team was good, but one thing that just really got at me was this sales mentality that goes with working client side. It was all about revenue there, and baked into every decision they made when it came to creative. Very much not my jam. Maybe it was just that particular company, but I got out as soon as I could.

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$$$$$$$ and balance. I just made the move myself.

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(Same)

Very much worth it. Left agency life for in house tech. Way better hours, way better comp, way better benefits. Working with nice people. Cool products. Trade offs are: more corporate, less risk taking work but still great creative opportunities. More admin/red tape. But so worth it. I have young children that I get to hang out with now, which is pretty cool.

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I spent 5 years at Google after 7 years in agencies.

Pros: insane pay bump, killer benefits, probably more work-life balance, the satisfaction of knowing you probably couldn’t be making any more money in our industry

More pros that may have been just situational to me: cool and kind folks on my team, lots of variety in the work (not glued to one product/brand)

Cons: Employees (esp senior leaders) at Google and I imagine Meta are stressed AF re: the AI race right now, so the pressure may be turned up. Even with variety of products under the G umbrella, things can start to feel rinse and repeat. The last one and my reason for leaving was that I was 12 yrs into my career, felt like I still had so much room for growth but could start to feel the glass ceiling on that front. But if you’re happy with your skillset and content with collecting a real nice paycheck (+bonus/equity) it might be a perfect spot for you

helpfullike

1. Target the tech brands (or whatever relevant category makes sense) that not every other job hunter is looking for: Square instead of Spotify, Bose instead of Apple, Venmo instead of Google etc. If you are truly passionate about any of these underdog companies it will come through with the folks who would hire you
2. Connect with folks on the inside for informational interviews. Target 2nd degree connections - ideally who are close to the team/specialty that would make sense for you to work on. Have casual/unstructured conversations with them and make your interest in working there clear (via curiosity) in a non pressure filled way. You can make a good impression and they’ll keep you in mind when the right role does pop up. So much of these gigs are being secured through backchanneling.

Being 1 of 250 applicants is pretty futile so hopefully the plan above helps you get around that. I’d also recommended having a tight story around why you’d be a promising candidate to go in house. Something along the lines of “I’ve always been eager to work more closely with stakeholders and have found the most success when earning client trust/getting the opportunity to be not just executors but upstream thought partners” kinda thing

like

Which dept/discipline are you coming from?

likesmart

I moved from ACD/CW agency to UX in-house. I changed more than a decade ago. Honestly, I believe if I stayed I’d be an unemployed freelancer in his 50’s. I gave up mediums I loved like TV, but I got to be a pioneer and group leader in much of the tech work I do now.

During my transition to in-house, I feel my experience is more appreciated. Our marketing department is run by former agency creatives so our work environment still has an agency vibe because it’s all we know.

I still get to travel some - not on shoots anymore- but to conferences as a speaker which are a lot less stressful in my opinion.

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I have that same question, thanks for asking.

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If anyone made this shift, I would love a referral. Ty

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