I’m currently exploring how to pivot into creative direction, leading creatives on a social team.

Looking for any advice on how to transition into creative direction and what kind of skills I should be sharpening.

Also looking for help understanding the “hierarchy” of creative direction. If my research is correct, the lowest level of the “Creative Director Hierarchy” would be an Associate Creative Director? Reporting into someone more senior?

If so, I think that’s the title I’m aiming for!

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Hi ! From what I know, you have to start off as an art director or a copywriter, and then become a senior AD or copywriter, and then become an associate creative director on the art or copy side and then a creative director on the art or copy side.

funny

Yup! Just privately messaged ya

There's not a lot of places that'll bring in an ACD to oversee teams who doesn't know the basics of copywriting and art direction. Will probably be possible with the more non traditional agencies.

I'd learn as much art direction as possible and also try and get involved in video productions. In the end it depends on your goals and the type of client the company has.

Maybe I’m wrong ? Sorry if I am ! @ laugh reaction person from TBWA

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