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Hi fishes! I volunteer with The Art of Good, a creative collective helping small businesses affected by the pandemic. They are seeking a little help from a media professional. Need an SEM POV for a small business looking to change their name and relaunch their brand. This is non-paid. More about giving back while in-between gigs. :) If you can help out or want to learn more, please reach out to me via LinkedIN. Thank you!! www.linkedin.com/in/karenkohn/
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Agency to Unemployed side.
Switched from agency to client side…more money, less work, better WLB
I always say that sales are great if you factor in a few things, like the very repetitive and miserable day-to-day (cold calling, cold emailing, repeating the same info day after day after day, putting together redundant proposals, lots of wasted work as you don’t make the plan/get cut before the campaign launches, etc.).
To enjoy sales, you have to borderline glorify the rest of the job, like the social life (often after hours as you take agencies out), meeting new people every day, getting to talk and lead conversations, etc.
Sales. They always sell you the ‘upside’, all the money you’ll make selling a great product, because we own the industry. Sales is 90% drudge work and 5% glory. The other 5% is figuring out why you’re still in sales and what you would rather be doing. Sales, when it’s good is about the ‘action’, making multiple sales to customs who are ready to buy. Filling a need and a happy customers is a bonus, but it’s all about numbers, meeting quotas and doing better than you did last quarter, and there’s no time to reflect on a big sale for very long because it’s back to selling again. If it no longer floats your boat—-get out, run. It’s easy to get trapped into sales, especially if you’re good at it. I’m really a natural marketer that got into sales because I had an affinity for it, a great intuition about buyers, and I was personable and always one step ahead of the process. It’s a lonely job, you’re by yourself a lot, and there’s no collaboration, which I craved for 30 years. I worked in advertising and just about everyone on the agency side hates salespeople. Sure, they’re your friends when you have the right directors, and post companies, but when you don’t they no longer need your, or your friendship. As I’ve grown, I’ve found that I’m really a creative, an inventor, a screenwriter, a reality show runner, and a humanitarian, except I haven’t found a name for that yet. My strengths lie on the creative marketing side, developing programming for companies and the best part is making the seamless transition to selling because they’re MY ideas, not some shitty storyboard my director’s hate and btw, they don’t have enough money to produce it so it will remain a shitty storyboard. One thing I’ve learned, it’s easier selling what you can embrace, and it doesn’t get any better than selling your own ’stuff’. It’s a love affair from start to finish. I only wish I found my calling 30 years ago because dealing with an ageist advertising industry is another hurdle I didn’t think I had to deal with. My advice? don’t believe the sales hype. If you have to take a shower every night just to get rid of the sales stench, find what you do best. Hopefully what you do best and what you love are the same thing. Lastly, no one appreciates a bad salesperson, and if it’s money your after, find a financial institution looking for money hungry salespeople… that wouldn’t be me.
Agency here since 2011 and I am ready to pack it in - PERIOD! Tired of Googles antics, fear tactics, lies and harassment when contacting my clients.
I switched from the agency business to the info-product / online education business.
I can say from someone with 10+ years in the agency world—it’s 1000% better.
Soooo much better.
Crazy it took me this long.