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Anyone worked on Budweiser? What agency?
How’s RGA for a CW?
how many of you get high before/during work?
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It seems pretty straightforward. They are not interested in “ideas.” They want to see smart, impressive website UX and design.
By conceptual creative, do they mean that your portfolio walks them through the creative too much (typography, color choices, etc) and isn’t showing the final work? And the results brought in by the work?
And by digital, I assume they mean web, social, email, etc.
You have concept driven creative and they want banners and such that are sales based/results based. Your tv ideas are not convincing them you can do the nuts and bolts stuff.
Websites and app interfaces. They are looking for a graphic designer with branded UX chops. A design director. Designers love to assume the “creative director” title which is probably why the role was mislabeled.
UX, baby… they want a UX CD…