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Managers who do not communicate well or make expectations clear.
For me, the main issue usually lies in low UX maturity. This can often be attributed to leaders and stakeholders not fully grasping the concept of UX and how profitable it can be when done right. I've noticed this to be a common hurdle in many companies, and it's not entirely unexpected given the demands and responsibilities that come with the job. To address this challenge, I've employed various tactics in the past, such as organizing educational roadshows throughout the company, hosting lunch and learns, and incorporating daily education into my project presentations. While these initiatives have yielded varying degrees of success, I recognize that teaching UX can be a challenging task.
Absolutely, it’s crazy how even businesses that invest in a design team then ignore the user-centered recommendations and move forward with projects that don’t make sense for the users anyway