CDs, have you ever seen social work in someone’s book that you loved? I’m concerned it’s not possible to put together a strong book working on social. I’ve done a few different accounts so far and it feels a little slop-ish. But maybe that’s most client work. I’m hoping it’s the latter. I haven’t seen many awards going for a tiktok or paid social spot.

Posting as :
works at
You are currently posting as works at

Look at the Webby award winners for inspiration. Social is more about the overall campaign rather than individual spots like TVC world. Think of it like a conceptual project.

likehelpful

See Vaseline Verified

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Oh wow that’s interesting. I don’t think my agency has ever done an entire campaign on social. It’s just one off posts or videos relevant to social trends.

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There’s always opportunity in places that get most overlooked. That said, pumping out social calendar content based on made up holidays and trying to respond to what just happened in culture can be pretty depressing. I’ve been there!

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If you are seeing it as fundamentally different or separate then that’s an issue

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Yeah you may have to show campaign spec work to balance the social work since showing all show social doesn’t show your big campaign thinking.

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