Is there a difference between coming in as an EM aligned to M&S versus an Expert?

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EM and Expert is the same level

Pretty much the same. Hierarchy wise they are the same level

Only key distinction is perhaps the staffing probability might differ slightly. In the generalist path as EM, you may get staffed onto some non-M&S engagements if you're fine with it. With the expert path as Expert, you will likely have majority of engagements in M&S assuming that's what you wanted.

Beyond that, there may be slight differences in terms of what trainings you go for but the differences may be null if you are a generalist EM and specifically align to the M&S practice as an L2

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