It seems like project management and production departments/jobs are being eliminated on both agency and client sides, in favor of a product manager role that is responsible for both strategy (cont)

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(contd) and delivery. Besides getting an MBA, how can delivery-oriented people gain the skills to make this transition? This is especially true in digital. How can we futureproof our careers as the industry changes?

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Curious- where are you seeing this happen (specifically). I haven’t come across it yet & want to understand how prevalent it is across the industry.

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Product owner/scrum master/ agile coach

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Product owner is a buzzword title. It’s supposed to mean something in an actual product development environment, but agencies are trying to insert it as a new title that replaces project management. It’s not the same thing

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Or, is another career path besides product mgmt opening up that I’m missing? That is also relevant for future proofing!

SVP1 In my experience, scrum master and agile coach are already wrapped into production in the tech space—it’s a given, and the experience is acquired at a junior/mid-level. Ie those would be downward moves for someone who is senior but more delivery oriented. Product owner and product manager are essentially the same thing, no? Which leads back to my original question unfortunately.

EP1, the newer/smaller shops are leaning that way. And certain tech clients have laid off most of their department. It seems most common in places that are platform focused, vs campaign oriented.

Or, the big/established places that are retaining the discipline are sidelining it, with product owners taking over a good chunk of production’s old role, so that you hit a ceiling for promotion much earlier.

Product means something at tech companies just like brand manager means something at cpg companies.

Hard to be taken seriously as a product person without a comp sci background though

And most shop are hiring talent with tech/ dev backgrounds for the Product Manager/Owner jobs. Project Managers/Producers are hired for content creation only.

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