I’ve been a B2C rep for the last six years, but I’m currently interviewing for some B2B roles. To be completely transparent, I’m not 100% sure if I have the right personality for it. If you've sold on both sides, what are the biggest cultural differences you noticed, and what type of person actually thrives in B2B versus B2C?

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I have done both and the biggest difference was patience. B2B tends to have longer cycles and more stakeholders. I do not think it is about personality as much as being comfortable with a slower process.

I would stay in B2B. The B2C industry is cooked. Every company buying the same leads so there aren’t enough to go around. Outsides sales reps driving around to people who barely know you are coming. I got out of the industry after 22 years cause it’s being ruined.

How is it being ruined?

Depends on if it’s transactional b2b or solution selling. Transactional even in B2B aren’t usually safe and are churn and burn. Most of the Telcom industry and a few others are like that. Low pay high turnover. If it’s software or something that really brings value in b2b sales your a lot safer.

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