I’ve been doing SEO for a decade and I want to add paid/programmatic experience to my skill set. How can I learn these skills so I can eventually made digital marketing director??

like
Posting as :
works at
You are currently posting as works at

What agency you at? Here you can just ask to learn/be cross-placed on a complementary team.

like

Agree with the others about using internal resources if you can. Outside of that, if you can get tradedesk academy for the programmatic piece I've heard good things.

Google academy for ads is helpful as well but there's no substitute for doing it or shadowing someone doing it.

like

YouTube (quick tutorials and it is a plus if you’re going for a few coding videos) Google Academy, console FAQs, and talk to your peers

like

Your best bet is to try and get experience in paid search and social, which will be closely related to buying programmatic across other digital channels. That way you can easily pivot from one to another.

like

Work for a cool brand in-house and develop 360 campaigns across all channels and leverage paid acquisition as a means to generate demand which can be captured later via SEO.... Skyscanner is hiring down in Miami as well :)

like

I work at SapientRazorfish. Thanks for the suggestions

like

Google it

like

Get AdWords certified It’s free!

Related Posts

Has anyone worked at Kaufman Borgeest in their Parsippany office? Any insight before I apply there?

like

How are your leadership teams handling company-wide comms? We heard 1 month ago that we'll be having no raises but haven't heard anything since. I know no layoffs = good, but the silence is ominous.

like

Would you recommend your agency to other creatives?

like

Poll Time!

Select the response that reflects your situation!

Post Photo
likefunnysmartupliftinghelpful

What goes behind the cancellation of a tv show? I know low ratings may be one, but I am under the impression that really popular shows have suffered this fate as well.

like

Hi all,
Capgemini UK is hiring rigorously. If anyone wants a reference let me know, I can refer you. 😀

like

Hi, UBS HR has said she has initiated offer approval in the system.
Does that mean offer letter release? How long does it take for me to get that from here?

In the process of updating my resume after my first year of risk advisory work and I’m struggling with condensing my experience into concise sentences suitable for a resume. Does anybody have any advise regarding this? I have worked on IT audits and SOC reports.

like

Interview cut short because the interviewer’s child was roaming around the room. Is this a bad sign? Did I get dinged already?

funny

I'm a new mom with a little one (8 months). My family is very supportive. They are from DMV area and I'm in TX. They visit often, but sometimes I feel bad that they have to travel this far to see me. I am wanting to transition in my career from manufacturing to more of an automation or software engineering role. These opportunities are everywhere. How do I decide where to live?

like

What are the average hikes @infosys consulting?

like

Looking for walking sports shoes. Any recommendation

like

Hello fishes

I'm a backend (Java-AWS) developer with 5.6 YOE. I'm looking for an opportunity in the capital markets domain. Which companies should I apply to?

like

I’m an RN thinking of adding a per diem gig of doing injectables or laser work. Does anyone know what the special training requirements are or if there’s any programs that someone could recommend?

like

Ladies any recommendations on buying louboutin or valentinos rockstuds. My sister just passed the bar and I want to give her one of these brands. What's your feedback if you own any or is there another luxuary brand I should consider .
Price range 950 to 1150

like

Any update about company present WFH policy for their Gurgaon location?

A scotch guy here. Trying to buy a Bourbon for <$150 as a Christmas gift. Give me your best recommendation please!
Thanks.

like

What’s your TC, role, and YOE? I see these posts all the time in the main consulting bowl, but I feel like it’s either just me or Canada salaries are MUCH lower than US.

like

Would you want to see Mercedes have Russell or Hamilton in Abu Dhabi gp?

Additional Posts in Digital Media Buying

Seen any brands doing cool (organic) sh*t on BeReal? Asking for a friend!

How do you determine how many accounts a person on your team can manage? I’m trying to figure out what’s realistic and how many people to staff to certain accounts.

like

When you #search vs #REsearch!

Post Photo
likefunny

Looking for salary data from those in the paid media, paid search, performance marketing world with 7+ years of experience.

(My employer asked me to provide this for a raise)

like

Who generates your UTM codes? .... media agency or creative agency

Digital Agency Expo is on now!

Post Photo
like

Hi programmatic friends. Is it possible to build an audience segment based on a list of cookies? Can i import a list of cookies into a dmp and then do some kind of matching?

like

Does DV360 Public Inventory use first price or 2nd price auction?

like

Good geo targeting vendors??

Does anyone work at Eightbar? Any insight into company culture?

like

Do any dsps support IP address list targeting?

Started a new job in December and a recruiter from another agency just reach out. Want to keep channels open for the future but think it would look bad to move jobs such a short time. Should I take the call or just tell them to reach out later?

like

Anyone switched from Media strategy to Programmatic or Analytics? What are the cons? How was the change overall day-to-day routine? I’d appreciate any advices and experiences. Thank you 🙏

like

Is there a consolidated source to learn about the best trafficking, tagging and verification capabilities?

like

Hello guys, I just started my career in performance marketing. How can I build in this career as I don't know much about this field. How should I switch to companies and after how much time

like

For a large engagement when media buy & client fee is built into a single budget, is there a “standard” fee to use as a guideline? 10% 15% 20%? 10 months and $500k.

like

What are peoples favorite DSPs for small/medium sized agencies?

likesmart

Looking for a digital strategist contractor that can produce pitch proposals, jump on the team as needed for presentations, and help identify appropriate channels and execution hurdles. Message me!

Hi 👋 I’m new to the LA area and looking for good networking events. Any places I should look into? Thank you in advanced!

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal