I’ve been doing SEO for a decade and I want to add paid/programmatic experience to my skill set. How can I learn these skills so I can eventually made digital marketing director??

like
Posting as :
works at
You are currently posting as works at

What agency you at? Here you can just ask to learn/be cross-placed on a complementary team.

like

Agree with the others about using internal resources if you can. Outside of that, if you can get tradedesk academy for the programmatic piece I've heard good things.

Google academy for ads is helpful as well but there's no substitute for doing it or shadowing someone doing it.

like

YouTube (quick tutorials and it is a plus if you’re going for a few coding videos) Google Academy, console FAQs, and talk to your peers

like

Your best bet is to try and get experience in paid search and social, which will be closely related to buying programmatic across other digital channels. That way you can easily pivot from one to another.

like

Work for a cool brand in-house and develop 360 campaigns across all channels and leverage paid acquisition as a means to generate demand which can be captured later via SEO.... Skyscanner is hiring down in Miami as well :)

like

I work at SapientRazorfish. Thanks for the suggestions

like

Google it

like

Get AdWords certified It’s free!

Related Posts

Which company would you rather exit to, Microsoft or Paypal?

like

Can I start learning DSA using JavaScript to get into product based company from service based ? Or I need to learn other language first like C or Java and then learn DSA in that ? I am working as a Frontend developer so I already have knowledge of JS. Please suggest how to proceed ?

like

Anyone have any for tips on transitioning from US private sector to practicing law in Europe for a non profit? I am US/EU citizen and qualified in US and UK via QLTS.

Hi i am working in TMB bank as assistant manager. Now I want to switch to IT since my qualification is MSc IT. What are the certifications I have to do. And is it possible to switch my sector.

Hi ME 🐠s! Would like to know a bit regarding Business Analyst roles in MBB, T2 / B4 firms in UAE. I come from a target school in India (say MBB / T2 hires from my college every year) with ~1 YOE in consulting - based in Dubai. Would the stated firms consider me for a BA role (lateral hire as an experienced BA)?

like

Future lawyers! Are you struggling to figure out a career path? Having difficulty getting traction on interviews? Self conscious about a subpar GPA and wondering what your options are?

I coach on this and have placed students in BigLaw, Fortune500 Companies, and the federal government.

The best part? Don’t pay me until you get a job!

DM me to connect!

like

What is the eligibility or time period needed to move from 6B to 7A in IBM? I have 4.7 years of experience and joined IBM recently in JL 6B.

Thanks in advance.

Im thinking of taking up MBA soon.. or should I focus on gaining other Finance certifications and leaning new language instead?

like

Hi, I am a senior interior designer currently working in India with 5.5 yrs. of experience, recently started working as a sales and design head, where I take care of sales and conversion and meanwhile also look into the proper design process and output.
I am willing to move abroad for a couple of years but I don't have any idea, like how should I start hunting for a job or like what should be my next move for it.
I'll be really grateful if someone can help me out with this.

Is it true that less than 20% of engineers are women, even when there are so many programs specifically focused on getting females into STEM fields? It seems like it should be more evenly distributed

like

What are the coolest exits from Digital?

like

Anyone know how Slalom's exit ops are for the D&A practice? Not super interested in leaving rn, but I'm curious how the firm is viewed by tech companies and the like

like

Advice for studying for CISA? I’ve purchased the CRM, QAE, and Hemang Doshi’s book. So far I’m having trouble reading through the CRM because it’s so detailed that everything seems important and difficult to retain. I’m an incoming new hire so I think I should read the book even though I know people who have passed with only QAE (they were previous b4 interns)

like

Any Walmart ASM(Assistant Store Manager) here? Current or ex? Want to move forward but feels stuck in retail.

like

Hi all - just joining and looking for some guidance! I am currently in an IT internship position (making pretty solid money considering) and following this summer I will stay on part time during my senior year (discussing a full-time job offer after already). I’m getting my computer science degree, so I would like to do something more technical in the workplace when I graduate. How do I advocate myself for that to my manager without sounding unappreciative of the position I’m in?

like

I’m currently a bankruptcy paralegal. Not sure I want to stay in bankruptcy forever. I’ve heard it can be really hard to change practice types and break into a new area of law. Anyone have experience or tips/advice on doing so?

like

What big firms let you get to manager and above with an MBA and/or EA for tax?

like

Is it worth it to leave a current FTE perm role to work for Google as an freelancing executive producer, 6+ contract with possible extensions pending budget, performance etc? Debating the massive brand name and experience but leaving job security etc. for it

like

More Posts

Anyone from A&M willing to refer me. Will be great to have a conversation. They are hiring for the role I am interested in. TIA

Don't be fooled. Recruiters never have your best interest in mind. Find your own dream job.

like

Where do professionals 30+ meet people these days besides dating apps?!

like
like

Hey fishes,
Is there any openings for Audit Associate in KPMG ?! If yes, plz help me.

Can my current lender refuse to accept the payment from refinance lender because they want to make more money from me? How do I sue them ?

likefunny

Hi,
Need a referral for a data science/analytics position in Pune/Remote.
Total yoe - 4 yrs (All into analytics)
Tech Stack - Python, Tableau, SQL, Advance Excel, Github, Data Science, AI, ML, etc.
TIA!!!

How many days will it take for Wells Fargo to release the offer letter ?
I attended my interview and got shortlisted as well, I just got an email stating congratulations and send us list of documents !! After which When I try contacting the HR, he's not responding !! What do I do in such case !!
Kindly Advise...

like

Hi those from Amazon - just got an interview for start development manager position in London. Anybody been through the process? My first FAANG/MANGA interview! TIA

like

Any companies hiring for Forensic Accounting (Investigations, Litigations, AML, etc.) I have both my CPA and CFE.

like

Honest answers only: what got you interested in this industry? Do you enjoy your work?

helpful

Has anyone tried CoolSculpting? How was your experience? I booked a session for my stomach this month and am unsure how to set my expectations.

like

Does Deloitte provide cab facility?

like

Hi all,

I worked in PwC for 1.5 years and the moved to Oracle on last July with 50% hike(CCTC is 14.5LPA). I was hired for Application Developer 2 but often I’m getting QA work and I don’t like this job. So looking for a change.

If I leave Oracle before 12 months I should repay the amount I used for relocation purposes. ( I used around 3L )

I was interviewed in Aruba Networks ( a HPE subsidiary ). If I clear the interview, how much CTC I can expect ?
Total experience: ~2 years

like
like

I did not got alumini portal access after 3 days of lwd .. is it normal and should i wait ?

like
like

Hi, any idea about WFO,?

like

Hi all - just joining and looking for some guidance! I am currently in an IT internship position (making pretty solid money considering) and following this summer I will stay on part time during my senior year (discussing a full-time job offer after already). I’m getting my computer science degree, so I would like to do something more technical in the workplace when I graduate. How do I advocate myself for that to my manager without sounding unappreciative of the position I’m in?

like

How long does it take to move from associate 1 to associate 2 in pwc ac?

like

Additional Posts in Digital Media Buying

Hiring a digital investment director for an IPG account. DM if interested.

like

How do you determine how many accounts a person on your team can manage? I’m trying to figure out what’s realistic and how many people to staff to certain accounts.

like

Looking for paid social freelancers if anyone out there is looking!

like

Sr. Digital Media Specialist here. Been with my agency for exactly 2 years now. I recently received a major elevation in responsibility, but the company “cannot afford to promote me at this time.” Basically I’m expected to operate as a manager without the title or compensation.
I’m burnt out and undervalued and am looking outward. My experience is in CPG eRetail search & display media, direct experience with Instacart, KPM, Criteo, Quotient, and CitrusAd. Any suggestions (fully remote)?

like

Anyone have insight into the iProspect team in LA and their Social team? Currently interviewing there. Thanks I’m advance!

like

Yeah so my title says “integrated” but my current (new) job is expecting me to do broadcasting...I’ve never planned broadcasting...got any tips?

like

Anyone working in BBC right now? How is the pay and work culture? TIA!

like

Thoughts on Jellyfish? They seem to be very close with/recommended by Google for digital

helpful

Is anyone on the market for a programmatic role? DM me! Looking for a variety of levels to work on client teams at GroupM.

like

How do you get into media buying without experience? Actively looking for a junior media buying position. I've had several final interviews but no luck yet-super competitive!

like

Anyone have experience with sem casting? This whole "rooftops" pitch has me a bit suspicious of their legitimacy

like

Hello guys, I just started my career in performance marketing. How can I build in this career as I don't know much about this field. How should I switch to companies and after how much time

like

⚡️October Job Thread!

Drop any Media Buying openings or opportunities that you know of in the comments below!

Help another user 🤝

likeuplifting

Anyone with digital media & measurement experience looking for an Associate Director job?

like

What are your favorite sites for keeping up with digital media/industry news?

Looking to create a comprehensive personal RSS feed and don't just want to stick to the basics (AdAge, AdWeek, etc).

like

Any thoughts on how best to identify fraud within your DSP of choice?

Anyone based in SF or Bay Area want to network? I work remote and my team is based in LA so it’d be nice to network with folks who are local to me!

like

Has anyone moved careers from working strictly in Media buying at an agency & having most of your experience in that field, to something more in house marketing related? Curious if there’s something else out there where my experience would qualify in a marketing role as I’m currently moving up at my company, but not that interested in working in media buying forever.

like

I’m looking for constructive chats around generating high quality Health Insurance leads at scale. Open to share some of our findings

like

Heyy does anyone have any tips for an entry level media planner? I graduated last year and landed a FT offer at an agency. I’ve been working from home for almost a month now and honestly it has its pros and cons. Not only is it harder getting to know your team, but there haven’t been much guidance from my manager and the lingo takes some time to get use to. I guess I just want to learn as much as possible and give off good impressions. Since everything is wfh I’ve been feeling anxious. Thanks!

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal