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Don’t fall for big silicas tricks

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Don’t fall for big silicas tricks

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Tongue all goofy

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Look into trainings. Google (YT & search), meta, x, LinkedIn all have trainings and certifications that you can do and put in your resume or LinkedIn. Programmatic is very similar so if you can show success on social it’s easy to transfer your skills to programmatic.
Maybe you can tell your boss you’re interested in having cross training so you can speak to the traditional vs digital channels’ respective places in the media ecosystem and funnel better.
Or perhaps if you’re friendly with anyone on those teams, (ie having worked on the same account), you could ask them if they could walk you through the tools they use or how they approach their work.
At the outset, I think you’d want to make sure that you would want to do that type of work before getting into it.