Looking to make the jump from agency to brand side at a large holding company. The position is titled designer but my experience is reflective of strong ad/senior ad. Could anyone provide a salary range of what that might look like? Also any advice when negotiating while making that jump? Thanks in advance 🐠

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Depends on the type of designer and level. Junior, Mid Level, Senior. On the brand side the mid-level median will be somewhere around 55-65k.

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Don’t forget to look at the total comp package when going to in-house. A lot of times where the salary is lower than an agency they make up for it with 401k/retirement plans, benefits/insurance, performance bonus, vacation, work life balance, etc.

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I would say the range is 90-110k

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Not as a mid-level designer on the brand side. I spent 18 years building and leading in-house agencies at big brands. The most I’ve ever seen a designer position benchmarked was 70k. You might be able to get closer to 80-90 in LA or NYC, but the rest of the country 90-110 is Senior AD or Senior Designer level.

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