My deadline for drafting a CEO's profile is looming, but he's totally ghosting my interview requests. I just noticed he updated his title. I'm wondering, is it unethical to stalk his LinkedIn for crucial context, or would you consider it to be "efficient research" for a quick turnaround?

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Stalking LinkedIn is lazy journalism. If he won’t talk, you don’t write fluff from his profile. Push harder for real access, or be upfront about lack of comment. Anything else is just PR regurgitation.

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If someone's LinkedIn profile is public and you're not doing anything untoward or unethical to read it, of course you can use it for research. It's seems unlikely, however, that what's in a LinkedIn profile would be sufficient research to write a profile of someone. If they refuse to do an interview, speak to your editor and determine how to proceed.

I definitely wouldn't say it's unethical, as long as it's open and available for browsing. But I would definitely verify everything with him before publishing.

I don't think that is unethical at all. I think most of us do stuff like that when we are trying to meet a deadline. I would definitely check it out.

Not unethical at all. LinkedIn is public, and if it gives you context to meet a deadline, use it. You are not stalking—you are doing your job with the tools available.

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