Never freelanced as an Art Director before, only ever worked full-time, what’s a standard day rate for someone with 3-5 years of experience?

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I would say 750/day (pre COVID at least)

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I’ve freelanced at around 500/day

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Too low. 3–5 years should be 600–800 day rate.

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Depends on what kind of experience you have and what city you’re in. 3-5 years of experience from small shops in the Midwest will be significantly lower than 3-5 years at a big agency in a major city.

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