Owner of a power washing company, in the DC metro area. Looking to hire a commercial sale executive with a quota of 400-500k for year 1 within our 9-10-month season. Wondering what that looks like from a compensation standpoint?

Full disclosure: This is my second company. I have been solely responsible for 3-4 million in sales/revenue across this and my now sold commercial cleaning company. I have no training whatsoever, and am not a sales manager. Looking to make the best hire. HELP!

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If you want to be profitable it needs to be based off of profit margin. If they weren’t there how much would you gross off of the expected new business? Are you okay with / do you have the capital to lose money in the first few years? You need to budget for salary/insurance and then base your comp plan off of left over return. Without knowing what you make off the 500k it’s nearly impossible to structure a comp package.

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Great comments/insight above… the kicker here, IMO, is that you are in DC. I’m not as familiar with hiring that type of trade in DC, but everything else in the NOVA area is expensive. I’d set quarterly objectives and tie to vesting as mentioned above. You want someone to hunt and carry you through those longer sales cycle deals. Good luck.

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Compensation is dependant on how much hunting is required.

Are they cold calling and finding your revenue? Do you have ads in place bringing in prospects? Need more info.

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My expectation is, they're hunting for most of the work. We have ads in place, that will produce some leads, but certainly not enough to support the additional expense as I'm already closing those that come in.

We have plenty of sales materials, a good reputation and excellent references. a good website with professional photography. wrapped trucks and they will also have a wrapped company car for door knocking.

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